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Pharmaceutical Leadership Experience
Global marketing responsibilities at Boehringer Ingelheim, spanning international brand strategy, commercial development and multiple therapeutic areas.
About Cx Pharma Consulting
Pharmaceutical experience. Independent perspective. Practical commercial judgement.
Competitive strategy is not simply about understanding what competitors might do. It is about knowing which decisions matter — and what actions an organisation can realistically take.
The Cx perspective
Test your strategy before competitors test it for you.
Cx Pharma Consulting is led by Matt Stanton, who brings more than 25 years of international pharmaceutical marketing, commercial leadership and consulting experience.
Having held global marketing roles within major pharmaceutical organisations and subsequently founded and exited two specialist consultancies, Matt combines firsthand industry experience with an independent perspective.
His approach to competitive wargaming is practical: challenge the thinking, simulate the competition and help leadership teams decide what to do next.
Experience & leadership
Matt Stanton
Matt Stanton
Founder & Principal Consultant | Cx Pharma Consulting
Connect on LinkedInMatt Stanton brings over 25 years of international marketing, commercial strategy and consulting experience, primarily across the pharmaceutical and biotechnology industries. His career combines senior corporate leadership with entrepreneurial experience.
He held a number of global marketing roles at Boehringer Ingelheim, gaining extensive experience in international brand strategy, commercial development and global marketing across multiple therapeutic areas. He subsequently founded and exited two specialist medical consultancy businesses, 7.4 Ltd and Fortis Pharma Ltd.
A particular specialism is using competitive wargaming to challenge strategic assumptions, anticipate market dynamics and help leadership teams make better-informed decisions. He also advises iuvantium, an emerging deep-tech immunobiology company, on corporate positioning, business development, partnerships and fundraising.
Matt co-authored Maximising Value with Automation and Digital Transformation: A Realist’s Guide, is a Trustee of the Raleigh UK Alumni Society, and holds an International MBA from NIMBAS Graduate School of Management, Utrecht.
Why choose Cx?
Industry experience, with direct senior-level engagement.
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Entrepreneurial Experience
Founded, developed and exited two specialist medical consultancy businesses: 7.4 Ltd and Fortis Pharma Ltd.
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Competitive Strategy and Facilitation
Extensive experience facilitating competitive strategy discussions and workshops for pharmaceutical teams, combining pharmaceutical competitor analysis with practical commercial judgement.
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Direct Senior-Level Engagement
Clients work directly with Matt: an experienced pharmaceutical commercial strategist who brings independent challenge and a firsthand understanding of decisions inside the industry.